Chapter 1 – A Support System4Just Starting Out In Online Marketing? Start Out Right4Standing Out In the Crowd4Just Sell Only And You’ll Suffer7Don’t Build A Contact List Just To Sell To7Chapter 2 – Star Support11Chapter 3 – No Cost Options15Free Support Desk Software Example 1:15Active Desk Cons16ActivDesk Pros17More Is Not Necessarily Better18Free Support Desk Software Example 2:18Free Support Desk Software Example 3 – Hosted20Not All Free “Support Desk” Systems Really Free20Chapter 4 – Systems That Cost22They Host – You Pay Monthly22You Host – Pay One Time22Chapter 5 – Relationship Management24What is Help Desk Automation?25The Key Benefits for Your Company26Does Your Business Need Support Desk Automation?26Common Help Desk Automation Features27What to Look for When Choosing An Automated Solution2810 CRM Help Desk Software Vendors28TechExcel29FrontRange29ScriptLogic29Numara Software29Epicor29Soffront29EnterpriseWizard29PhaseWare29BMC Software29PS’Soft29Chapter 6 – Social Media Integration30Significantly Reducing Customer Support Tickets30What Is The Real Power In Web 2.0?30A Customer Support Gold Key31Chapter 7 - Setup34On A Shoe String Or No String Budget?34Let’s Talk Planning And Options34Getting All the Necessary Tools In Place36The Basics37Some No Shoe String Budget Options413 Free Support Desk Systems41Some Shoe String Budget Options423 Moderately Priced Paid Support Desks42Three Ways To A “Live Help Online” Work Around43Second Option44Chapter 8 – Go For It!47First A Word About Private Label Rights Products47Don’t Give Your Customers Away47Finding Products To Sell That Compliment Yours49Purely Hypothetical Example 1:50