Alan O’Neill, a retail expert with Kara Change Management that helps in making over department stores, said beauty brands are on top of the latest trends, leaving nothing to chance. O’Neill said everything has been placed meticulously. Therefore, with some insider knowledge and trader tricks, purchasing beauty products doesn’t have to be scary or expensive.Tanith Carey provides consumers with the numerous marketing plays that cause people to spend more money on products they may or may not actually need or want.